From school itself colour prejudice needs to be tackled. VIEW: Fair & Lovely will sell just as well after name change We as a nation from generations have been obsessed with fair skin. Welcome! Log into your account. Create an Identity of Your Own with Glow & Lovely Careers. In response to the backlash over Fair and Lovely’s decades-long promotion of beauty equals fair skin (especially during the global Black Lives Matter movement) the brand has changed its name to Glow and Lovely, with a campaign celebrating different skin tones and (of course) … The company threatened legal action against HUL as it has already changed the name of its men’s fairness cream to ‘Emami Glow & Handsome’ and launched the brand digitally last week. Fair & Lovely is primarily sold in India, Pakistan and Indonesia, according to the product section of the Unilever website, which as of Tuesday still listed the cream as “an iconic brand that has championed the deepest ambitions and desires of women.”An ad for the cream uploaded to YouTube in 2011 shows a woman’s skin … Consumer giant Unilever says it will rebrand its bestselling skin lightening cream Fair and Lovely and drop the word "fair" from its name. We want Fair & Lovely to become a brand that celebrates glowing and radiant skin, regardless of skin tone.’. Announcing a more inclusive vision of beauty, Unilever said it would be dropping ‘fair/fairness’, ‘white/whitening’, and ‘light/lightening’ from its products’ packs and communication. But will this change the mind-set of the bride seeker who wants a fair skinned marital partner? And from here on I hope they do enough in their capacity to make their customer also understand that fairness has got nothing to do with being lovely.”, Urmila Matondkar: “The belief that fair is lovely needs to be lifted from people‘s minds, and not just from slogans. So why might Fair & Lovely have abandoned ‘fair’? Model Nayanika Chatterjee, dusky, confident and successful, is happy that the product’s name has now changed, but remains cautious about assuming a change of heart on the part of the company. The company did not say what the new brand name would be. As we’re evolving the way that we communicate the skin benefits of our products that deliver radiant and even tone skin, it’s also important to change the language we use. Catch us for latest Bollywood News, New Bollywood Movies update, Box office collection, New Movies Release , Bollywood News Hindi, Entertainment News, Bollywood News Today & upcoming movies 2020 and stay updated with latest hindi movies only on Bollywood Hungama. Fair & Lovely the long-in-use cosmetic cream for women claiming to lighten the skin complexion has dropped ‘Fair’ from its brand name. I am glad this belief is being questioned. The new name currently awaits regulatory approvals and will be available in the market with a new name soon. At the very least, it will lead to an even wider debate.”, Usha Jadhav: “It is a ‘fair’ decision’ A welcome step in a long battle against colour prejudice. Shouldn’t we be celebrating every skin colour and every hair texture?”, Maanvi Gagroo: “It's a good start, even if a token gesture. In a News18 interview, the Hiran said, "They tried to sell us the idea that ONLY Fair is … There is beauty in every skin colour, weight or age.”, Dia Mirza: “If it is a skin lightening/brightening crème then by merely dropping a word I’m unsure if it will successfully change the mind-set that fair-skinned is beautiful. Woman found not guilty of murdering girl, 7, in front of family, Number of people with Covid outside hospitals drops by 112,000 in a week, Three tier two areas are now among England's worst Covid hotspots, ‘We have changed the advertising, communication and – more recently – the packaging in South Asia, and we think it’s important that we now share the next step that we have been working on: changing the brand name.’. The ‘Fair & Lovely’ brand name change is subject to regulatory approvals, Hindustan Unilever said. Bipasha Basu, Abhay Deol laud Fair and Lovely name change Hindustan Unilever Limited is dropping the word ‘Fair’ from the name of the cream Published: June 26, 2020 17:13 IANS Step 9. Step 11. Step 10. Since other major brands have been criticised following mainstream conversations on racism, Uniliver said it is also looking to diversify its advertising. Although renaming the ‘fairness’ cream is a sensible decision, it’s not really going to solve the problem.”, Neena Gupta: “Yeh toh bahot achchi baat hai. Last but not least you have to pay 800 diamond for Free Fire Name Change. MORE : The best way to recreate the fake freckle beauty trend is with root touch-up spray, MORE : Boots launches beauty box offer with £60 worth of products for £25. Facial lightening brand Fair & Lovely has announced it will be changing its name ‘to be more inclusive’. Yesterday, consumer goods giant Unilever said it would change the name of its skin-lightening cream Fair & Lovely and scrub words such as “fair” and “whitening” from its products.. Copyright © 2020 Hungama Digital Media Entertainment Pvt. 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It did not specify what the new name would be. Unilever will rename Fair & Lovely, a skin-lightening cream which has been criticised for promoting negative stereotypes around dark skin tones. Dropping ‘fair’ is the beginning of a change that is necessary and essential.”, Celina Jaitley: “If you want to purchase racism then that’s the prefect cosmetic for it. Nandita Das Expresses Her Thoughts On MNCs Dropping The Word 'fair', Calls It A “big Step' Jain added: ‘We will also continue to evolve our advertising, to feature women of different skin tones, representative of the variety of beauty across India and other countries. I hope the entertainment industry will stop casting light-skinned actors in roles requiring dark-skinned characters. Kuni Takahashi/Bloomberg via Getty Images hide caption Now if they change the name, it is not a big deal because they have already left an impression. Campaigners have criticised the brand for promoting light skin and creating negative stereotypes about darker skin. Now go and paste your new nickname in your Garena Free Fire. As of 2012, Unilever’s infamous product occupied 80% of the fairness cream market in India and is one of Hindustan Unilever’s most successful cosmetics lines. The ball's in the consumers' court now.”, Meera Chopra: “I think it’s a very ‘fair’ change to be dropping the word fair from Fair & Lovely, because that phrase in itself is very racist which indirectly looks down upon dark colour and shouts out that dark cannot be lovely. This was long overdue, Fairness creams nurtured an entire generation of women hating themselves for their god given skin colour inculcating self-confidence issues and making one skin colour more superior to the other. We are obsessed with light skin. Since Johnson & Johnson announced the discontinuation of its Neutrogena and Clean & Cear lightening creams, consumers also called for Fair & Lovely to follow suit. Then copy best free fire name from FreeFireStylishName.com. BOOYAAAH ! “We are shocked to learn of HUL’s decision to rename its men’s range of Fair & Lovely as ‘Glow & Handsome’. Really impressed by the young woman who filed a case to have it removed...kudos to this wonderful generation of youngsters.”, Manisha Koirala: “A lot of people are being conscious of how concepts of beauty can either divide or make people feel inferior... skin colour, weight, age etc...a time has come where people are rightly objecting to shaming people for who they are and how they look!! स्किन कलर को लेकर भेदभाव करने का आरोप झेलने वाले Fair & Lovely स्किन क्रीम के ब्रांड का नाम आखिरकार बदलने वाला है. Email metrolifestyleteam@metro.co.uk to tell us more. Glow & Lovely Careers (formerly known as Fair & Lovely Career Foundation) is a Unilever initiative to empower 5 million women across Asia and Africa through career guidance, skills for jobs and job opportunities Whether you are a student, job seeker or working … Fair & Lovely the long-in-use cosmetic cream for women claiming to lighten the skin complexion has dropped ‘Fair’ from its brand name. While there is no direct reference or credit to her petition in the explanation Unilever gave, while changing the name, she is one of the thousands of women who have challenged the notion of beauty being about skin colour. Fair & Lovely's Name Change Doesn't Mean Much If It Still Has Skin-Lightening Ingredients Home Beauty Skincare News & Opinion Opinion Updated: Jun 28, 2020, 09:00 IST Read breaking and latest fair and lovely name change News in Hindi in India's No. A source in the parent company told Reuters that alternatives like "Dare & Lovely, "Care & Lovely," or "Fresh & Lovely" were being considered, but products with the old brand name … We must collectively understand that only the fair-skinned are not beautiful.”, Ahana Kumra: “It was a very happy moment for me to hear they’ve changed the name of UniLever’s highest-selling product. your password The backstory: Fair & Lovely is popular in South Asian countries such as India, Pakistan, and Bangladesh.It generates a) over $560 … However the problem was never the name, alone. Bollywood’s prominent actresses, many of them proudly dark in complexion, react. In India, many brands spend hundreds of crores of rupees to spread the deeply problematic message of fair being lovely, in a largely dark country. And that one of the best creams, which is in the name itself, is Fair & lovely. Ltd. All Rights Reserved. Despite calls to end it, Fair & Lovely, which operates largely in India, has also been popular across Africa and other Asian countries. Is the name-change a game changer? It’s the mind that needs to erase colour prejudice.”, Meeta Vasisht: “High time! The beauty label, made by Unilever, has faced criticism for years and recently a petition was launched to stop product circulation. Also read | Unfair & Lovely, Unilever admits, will change cream name. The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name. But it’s a good start towards a process that’s going to be long and hard.”, Nandita Das: “While the move may be more symbolic, as there is no mention of discontinuing the product, just the change in messaging is still a big step forward. The brand name change is subject to regulatory approvals, the company said in a filing to the exchanges. I have worked with UniLever and I know skin lightening is a very lucrative industry. I had objected to the whole concept twenty years ago. I still get recommendations for using creams or pills to lighten my skin colour from my dermatologist, and I wonder why this obsession with fairness. It's the idea that only one skin colour is beautiful & aspirational being perpetuated in a consumer's psyche that's problematic. Sunny Jain, President Beauty and Personal Care, explained in a press release sent to Metro.co.uk: ‘We are fully committed to having a global portfolio of skincare brands that is inclusive and cares for all skin tones, celebrating greater diversity of beauty. In this video, I'm going to talk about fair and lovely cosmetic cream why name will change?. And by the way, we still have something called Fair & Handsome too.”. The daily lifestyle email from Metro.co.uk. Tags: Black Lives Matter Chandana Hiran colour colourism dark is beautiful Dark skin Fair & Lovely Fair and Lovely fair and lovely outrage fair skin george floyd protests Hindustan Unilever HUL mumbai Nandita … your username. ALMOST FIVE decades after it patented the name Fair & Lovely, Hindustan Unilever Ltd (HUL), the Indian arm of the global conglomerate, announced Thursday that it will move towards a “more inclusive vision of beauty” — by dropping the word “Fair” and changing the brand name. And then really despaired when 'fair and handsome' came and SRK modelled for it...In 2001 had written a song for a play I had directed for trafficked minors in a remand home in Mumbai..critiquing the 'fair and lovely laga' line. Taapsee Pannu: “I am glad they have taken one step towards this direction. Bahot pehle hona chahiye tttha. The issue of colour discrimination has been with us from time-immemorial. Fair and lovely name changed and Fair and lovely case in Tamil. It will also remove the words … Facial lightening brand Fair & Lovely has announced it will be changing its name ‘to be more inclusive’. For Fair & Lovely to change its name is a start, but is not enough for many consumers. If a girl is born with dark skin she is smeared with chandan and haldi in the hope that she would get fair-skinned. So high-time we stop promoting, using such discriminatory products because honestly it’s not the ‘fairness’ of the skin but it is the ‘fairness’ of the soul that matters. If ‘black lives matter’ then prove it. VIEW: Fair & Lovely will sell just as well after name change Updated : June 25, 2020 03:42 PM IST Fairness solutions, whether provided by the most reputed centres of Ayurveda in the country or by HUL or by Emami, address a need that consumers have identified Almost 15,000 people have signed a petition to ask Unilever to stop making the skin-lightening products entirely. Also Check Our – 1.Free Fire Name … The Fair & Lovely brand of beauty products, shown here for sale at a store in Mumbai, India, in 2013, is going to change its name. “The name change is not the end destination.” ... Changing the Fair & Lovely name does not address how colorism is “very, very … Parents with dark-skinned daughters are under tremendous stress. So, when the market leader changes track, it needs to be welcomed. The widespread belief that fair skin is synonymous with beauty is deep-rooted in our society. 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